We Fuel the Economy

Wisconsin Fuel & Retail Association (WFRA) Helps Fuel Job Growth

As Wisconsin continues to add jobs, small businesses like the more than 500 members of the Wisconsin Fuel & Retail Association (WFRA) are helping to fuel that growth. The ability of these independent and family-owned heating oil and energy businesses to continue to invest in, grow their operations and provide home comfort across the state is critical to our local and state economies.

WFRA supports independent and family-owned heating oil businesses, promotes policies that spur growth, promotes a fair and competitive marketplace and looks out for the energy interests of all of the Badger State homeowners from Kenosha to Ashland and everywhere in between.

Fast Facts

  • WFRA has more than 175 members who operate heating oil companies across the state. Our industry employs thousands of people across Wisconsin. These heating oil businesses are independent and family-owned, which means they are investing in their own communities.
  • More than 190,000 people in Wisconsin live in a home that is heated with heating oil.
  • WFRA members account for nearly 80% of the motor fuel, 75% of the farm fuel and nearly all of the heating oil sold in Wisconsin. They literally keep the state running.
  • Wisconsin’s heating oil and petroleum marketers are fiercely competitive, surviving on slim margins to provide quality products and services to you, the Wisconsin consumer. It’s this ultra-competitive landscape that works to your benefit, ensuring the best possible prices and the highest quality of service and support.

We encourage you to visit the rest of the pages of this website and learn about how you can save energy, save money and get the most out of your oil-heated home.